UPSYDE YARD — BRAND KIT
Free to use. No form, no permission to ask for.
Latest version: https://www.upsydeyard.com/brand

CONTENTS
  logos/upsyde-yard-logo-vertical.png     Primary logo — use this by default
  logos/upsyde-yard-logo-horizontal.png   Horizontal lockup — wide, shallow spaces
  logos/upsyde-yard-logo-main.png         The mark only — avatars, favicons
  colors.txt                              Every hex, in slot order
  fonts.txt                               Font slots + Google Fonts links
  logo-animation-spec.txt                 Brief for the animated lockup

LOGO USAGE
  Transparent PNG, ink #1C1A17 with a Stamp Red #C8391E rule.

  Do
    Give it clear space — the height of the "U" on all four sides. The files
    are cropped tight, so the padding has to come from your layout.
    Put it on Paper (#F7F3EC), on white, or reversed out of a dark set.
    Keep the red rule. The bar under the "UY" is part of the mark.

  Don't
    Don't recolor the mark. Ink, or reversed — that's the whole range.
    Don't fill the square. The frame is a stroke around nothing; filling it
    turns a stamp into a badge.
    Don't reset the wordmark. "Upsyde Yard" is Newsreader Medium 500 —
    retyping it in anything else is a different company's logo.
    Don't stretch, rotate, or add effects. Scale it proportionally and
    leave it alone.

COLORS
  If a tool asks for four colors, hand it these, in this order:

  Primary    #F7F3EC   Paper — backgrounds, light sets
  Secondary  #1C1A17   Ink — type, rules, dark sets
  Tertiary   #C8391E   Stamp Red — CTAs, emphasis, the rule
  Accent     #2E5339   Verified Green — VERIFICATION ONLY

  Verified Green fills the accent slot because tools insist on one, but it
  stays reserved: it means a product was checked by a human. Amber (#9A6A1E)
  is reserved the same way for "In Talks". Anything that just needs to draw
  the eye uses Stamp Red.

  The full nine-color palette is in colors.txt.

FONTS
  Title text  Newsreader Medium 500 — tracking -0.02em, sentence case
  Body text   Newsreader Regular 400 — line height 1.45-1.5
  Labels      IBM Plex Mono Medium 500, uppercase, tracking +0.14em

  Both are on Google Fonts — nothing to license. Links in fonts.txt.

ANYTHING ELSE
  Vector files, a reversed lockup, a screenshot of a real listing for a piece
  you're writing — ask at https://www.upsydeyard.com/support and a person
  will answer.
