Upsyde Yard.
EXAMPLE

A sample conversation so you can see how a deal takes shape on the record. The app and the people in it are fictional.

BROWSE THE YARD →
CONVERSATIONS  /  MAYA CHEN × JONAS RUIZ
MC
JR
Maya Chen × Jonas Ruiz
BUILDER — PACEKIT · MARKETER — PARTNER ✓
OPENED JUL 2, 2026
ON THE RECORD
PINNEDDeal Terms — PaceKit × Jonas Ruiz
✓ AGREED · JUL 6, 2026
STRUCTURERevenue share
PERCENTAGE12% of net revenue
CAP$18,000 total
TERMUntil cap is reached
MEASURED BYPromo code PACE10 + monthly Stripe screenshot
VESTING / MILESTONEKicks in at +2,000 MAU over baseline
DELIVERABLESApp store growth + 8 weeks paid acquisition, reporting weekly
REVIEW DATESeptember 15, 2026
The builder's posted terms, accepted as listed · Not a contract.FORMALIZE IN WRITING →
JONAS RUIZ · MARKETER — PARTNER · Jul 2, 09:14
LETTER OF INTEREST
RE: LISTINGPaceKit — Rev share 12%
WHAT I'D DO FIRSTRebuild your App Store listing around "running club" search terms — you rank 40+ for the queries your reviews say people use. Then a 4-week paid-ads test against club captains, not solo runners.
ON YOUR POSTED TERMSGlad to take it at the listed rev share 12%, milestone gate included
MAYA CHEN · BUILDER · Jul 2, 13:47
This is the sharpest opener I've gotten. The club-captain angle is exactly what I've been missing — I built PaceKit for crews but I've been marketing it to individuals.
JONAS RUIZ · MARKETER — PARTNER · Jul 3, 08:22
That gap is the opportunity. One ask before we make it official: can you share how the app currently ranks for its main search terms? I want to size the app-store win before week one.
MAYA CHEN · BUILDER · Jul 6, 14:03
Sent to your email. And the 12% rev share with the milestone gate stands exactly as posted — consider it agreed on my side. Let's make it official from the formalize link on the card.