PERCENTAGE12% of net revenue(was 10% — edited by Maya, Jul 6 14:02)
VESTING / MILESTONEKicks in at +2,000 MAU over baseline
DELIVERABLESApp store growth + 8 weeks paid ads, reporting weekly
REVIEW DATESeptember 15, 2026
Both parties see every edit · Not a contract.
JONAS RUIZ · MARKETER — PARTNER · JUL 2, 09:14
STRUCTURED FIRST PITCH
RE: LISTINGPaceKit — Rev share 12%
WHAT I'D DO FIRSTRebuild your App Store listing around "running club" search terms — you rank 40+ for the queries your reviews say people use. Then a 4-week paid-ads test against club captains, not solo runners.
DEAL RANGE I'M OPEN TORev share 8–12%, milestone-gated is fine
MAYA CHEN · BUILDER · JUL 2, 13:47
This is the sharpest first pitch I’ve gotten. The club-captain angle is exactly what I’ve been missing — I built PaceKit for crews but I’ve been marketing it to individuals.
JONAS RUIZ · MARKETER — PARTNER · JUL 3, 08:22
That gap is the opportunity. One ask: can you share how your app currently ranks for its main search terms? I want to size the app-store win before we lock deliverables.
MAYA CHEN · BUILDER · JUL 6, 14:03
Sent to your email. Also — I bumped the terms card to 12% since you’re taking on the paid-ads spend management too. Check v3.
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