Most good software
dies of silence.

Twenty years of shipping other people’s products taught me what kills the small ones.

I’m Frank. I’ve spent two decades designing and building digital products — starting in front-end code, ending up leading product design for organizations where getting it wrong is not an option. I studied Computer Science and Chemical Engineering at Georgia Tech, then built web experiences at Discovery Channel for programs like Shark Week. From there I moved into work with real consequence: disease-surveillance and outbreak-response tools for the CDC, and federal self-service portals at Accenture Federal Services for the USDA, USFS and HHS — accessible, audited, 508-compliant systems used by people who had no choice but to succeed on the first try.

Then I built my own. As co-founder and CTO of Mendbnb, I owned product, UX and a web development team with real P&L — and scaled a two-sided property-maintenance marketplace from zero to 500 properties in a year. I designed the checkout, the payouts, the reconciliation dashboards, the subscription tiers, the investor decks. I sat through fifty-plus customer interviews. I learned exactly how a two-sided market gets built, and exactly where trust breaks.

Since then I’ve shipped three products of my own as a solo builder — LukeUX.ai, an AI critique layer for senior designers; Fittrly, an AI career-intelligence tool that scores how you match any job; and Dating MOU, which puts the same written-down, nothing-changes-silently idea to work on what two people actually agreed to — plus UXDesignJournal.com. Design, frontend, motion, launch film, everything. Which is how I found the problem Upsyde Yard exists to fix.