An agreed percentage of revenue for a defined period, usually with a cap. Your cap table stays clean and the cost scales with the result.
A share of the company for someone you want in the trenches for years. Slower to paper, harder to reverse — and the strongest alignment available to you.
Modest revenue share to pay for the near-term work, a small equity slice to keep them invested past it. Where most lasting deals settle.
You post the shape and a range — not a fixed number. It signals you expect to negotiate and gives a serious partner room to counter. WHAT A FAIR STAKE LOOKS LIKE →
Plenty of builders start by looking for a marketing cofounder, and often what they actually want is the outcome rather than the title: someone who owns growth and is invested in whether it works. Those are different deals, and the difference is worth being clear about before you go looking.
Takes a defined stake for defined work, with a scope, a review date, and an exit. It can run for a launch or for years. You keep control of the product and the company, and if it isn’t working you unwind it without restructuring anything.
Shares the company, the decisions, and the downside, usually with vesting over years. It’s the right answer when you want someone whose fate is genuinely tied to yours — and an expensive mistake to make quickly, with someone you met last week.
Most partnerships here start as revenue share to prove the work and convert to equity once there’s traction worth valuing. That order tends to be kinder to both sides than deciding on day one.
Mobile, desktop, or web — if it's live and it works, it belongs here. Listing is free while the yard is stocking. You write the pitch, the traction bands, and the terms you'd accept.
A human installs it and confirms the core flow works as described — usually two to three business days. That's Verified Shipped, and it's why partners take the shelf seriously. We don't audit your revenue or your code.
Partners browse free and pay to message, so what reaches you is from someone who committed something first: what they noticed, the lever they'd pull, and how they want to be paid for it.
Each conversation carries a Deal Terms Card — structure, percentage, cap, term, and what it's measured by. Either side can edit it; both see every version. When it settles, take it to counsel to make it binding.
A stake is more expensive than an invoice if the product succeeds. That is the trade: you pay out of the upside instead of out of a bank account you don’t have, and you get someone invested rather than billing.
Open with a range tied to your traction, not a fixed number — the terms card is built for negotiation. The guide on pricing a stake gives bands from pre-launch to profitable.
Only what you choose to put on the listing, and traction shows as a band rather than a live feed. You decide when to share exact figures — usually once a conversation is serious.
You control the detail. List enough to attract the right partner without handing over your playbook — and remember the moat is usually execution and traction, not the idea.
The terms card is a shared, timestamped record of intent, not an enforceable contract, and we don't arbitrate. Write down the exit when you formalise with counsel: notice period, what happens to earned revenue share, and whether vested equity is retained.
Any time, from your dashboard. Active conversations stay intact, but the listing stops appearing in the yard the moment you unpublish it.
Then start with the free channels — that’s an honest answer and it’s cheaper than a stake. The no-budget guide covers the ones that repay the hours, and it also says plainly when a partner is the wrong move.
List a working product for free while the yard is stocking, earn the seal, and post the terms you’d accept. No commission on whatever you agree.
What marketers and creators are told to expect — useful for writing an offer they'll answer.
The free channels worth your hours, and how to tell whether marketing is really your problem.
Not every builder wants to grow it. You can flag that you're open to a sale, or licence it white-label.
The full FAQ, the document library, and lawyers who work flat-fee on rev-share and small-equity deals.
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