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Guides

How deals paid in equity or revenue share actually get made — what a fair stake looks like, which structure to pick, and how to run the first month without a dispute.

GUIDE · 6 MIN
How to market an app with no budget
The channels that cost time instead of cash, the ones to skip while you’re broke, and the trade most builders never consider.
THE YARD DESKREAD →
GUIDE · 12 MIN
Pricing your equity: what a fair stake looks like at your traction band
Concrete ranges by stage — pre-launch to profitable — so you open with a number you can defend, not a guess.
THE YARD DESKREAD →
GUIDE · 8 MIN
Rev share vs. equity vs. hybrid: choosing a structure you won’t regret
The three shapes a deal can take, who each one favors, and the questions to ask before you commit to one.
THE YARD DESKREAD →
GUIDE · 10 MIN
The first 30 days of a creator partnership: attribution, content cadence, check-ins
How to set up tracking, agree a posting rhythm, and run the early check-ins that keep a partnership honest.
WITH AISHA KHOURYREAD →
GUIDE · 6 MIN
Reading a terms card history like a partner, not a lawyer
Every edit is preserved and timestamped. Here’s how to read the version trail to spot where a deal really moved.
THE YARD DESKREAD →

Looking for a specific answer rather than a guide? The reading room holds the full FAQ for builders, partners, and the legal side, plus the document library and the lawyer directory.

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