Upsyde Yard.
UPSYDE YARD / GUIDES

Guides

How deals paid in equity or revenue share actually get made — what a fair stake looks like, which structure to pick, and how to run the first month without a dispute.

GUIDE · 6 MIN
How to market an app or web product with no budget
The channels that cost time instead of cash, the ones to skip while you’re broke, and the trade most builders never consider.
THE YARD DESKREAD →
GUIDE · 12 MIN
Pricing your equity: what a fair stake looks like at your traction band
Concrete ranges by stage — pre-launch to profitable — so you open with a number you can defend, not a guess.
THE YARD DESKREAD →
GUIDE · 8 MIN
Rev share vs. equity vs. hybrid: choosing a structure you won’t regret
The three shapes a deal can take, who each one favors, and the questions to ask before you commit to one.
THE YARD DESKREAD →
GUIDE · 10 MIN
The first 30 days of a creator partnership: attribution, content cadence, check-ins
How to set up tracking, agree a posting rhythm, and run the early check-ins that keep a partnership honest.
WITH AISHA KHOURYREAD →
GUIDE · 6 MIN
Reading a terms card history like a partner, not a lawyer
Every edit is preserved and timestamped. Here’s how to read the version trail to spot where a deal really moved.
THE YARD DESKREAD →

Looking for a specific answer rather than a guide? The reading room holds the full FAQ for builders, partners, and the legal side, plus the document library and the lawyer directory.

WHICH SIDE OF THE YARD ARE YOU ON?
You built it →

Find a growth partner who takes revenue share or equity instead of a fee you can't pay.

You can grow it →

Work as a marketer, creator, or fractional CMO for a stake in the upside, not a retainer.

You want to buy or sell →

Buy and sell indie apps where the product is verified and the terms are public.