You earn an agreed share of revenue for a defined period, often against a cap. Fastest to agree, easiest to unwind, and it pays while the work is happening.
You take a share of the company and win when it wins. Slower to paper and harder to reverse — worth it when you intend to be there for years, not weeks.
A smaller equity slice plus a modest revenue share. The rev share pays for near-term work; the equity keeps you invested past it. Most durable deals land here.
Partners are not expected to fund acquisition. You bring the work — paid acquisition management, content, app-store growth, lifecycle, audience — and when a plan needs ad spend, that money is the builder’s, not yours. A builder asking you to bring both the skill and the cash has misunderstood the arrangement, and you should say so.
The honest counterweight: a stake is not guaranteed money. Revenue share on a product that never grows is worth nothing, and equity in a company that folds is worth less. You are taking real risk in exchange for real upside, which is why the terms — and the traction you’re starting from — deserve proper scrutiny before you commit hours.
If you already work fractionally, this is the same engagement with the invoice swapped for a stake. It suits the builders here better than a retainer does: most are solo, most have no marketing budget, and what they need is someone senior enough to choose the two things worth doing rather than a list of twenty. Scope it the way you’d scope any fractional engagement — a named remit, a review date, and an exit — then write it on the Deal Terms Card so both sides can see the same version.
No account needed to look. Filter by category, audience fit, deal type, and whether the product has earned its seal. What a builder is offering is on the listing before you speak to anyone.
The Verified Shipped seal means a human installed the product and confirmed the core flow works. Downloads, monthly actives, and revenue are the builder's own numbers, shown as bands and labelled self-reported. Treat them as the start of a conversation.
Messaging a builder about growth work needs the Partner plan — $24 a month, cancel anytime. Say what you noticed, the one lever you'd pull first, and roughly how you'd want to be paid. Short and specific beats a template.
Every thread carries a Deal Terms Card: structure, percentage, cap, term, and what it's measured by. Either side can edit it and both see every version. It records what you agreed — it isn't a contract, so formalise anything real with counsel.
No. Partners bring skill and time — paid acquisition, content, ASO, lifecycle — not cash. When a plan needs ad spend, that money is the builder's.
Because builders told us an open inbox was unusable. The plan filters for people serious enough to commit, and it unlocks the Deal Terms Card, saved searches, and a partner profile. Cancel anytime; your record stays yours.
You don't, and we don't claim otherwise. We verify the product works. Traction is self-reported and marked as such — ask for specifics once a conversation is serious, the way you would in any deal.
A marketer moves the numbers — acquisition, app-store growth, lifecycle. A creator or influencer brings an audience and embeds the product in what they make. Both trade the work for a stake.
Yes. Either side can propose an edit at any point, and every version is preserved in the terms card history — so a renegotiation is a visible amendment rather than a disputed memory.
One or two. Growth work rewards focus, and builders can tell the difference between an app you're moving and an app you're touching.
We're filling the founding cohort before opening the doors to partners. Leave your email and we'll open the gate when there's enough on the shelves to be worth your time.
What builders are told to expect from a growth partner, and what it costs them.
Already have an audience? Post what you want built and let a builder come to you.
What a fair share looks like from pre-launch to profitable — so you can counter with a number you can defend.
Some builders are open to a sale or a white-label licence rather than a partnership.
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