THE WANTED BOARD  /  ELENA BRANDT
EXAMPLE

This wanted post is a sample so you can see what yours will look like. The poster and the audience in it are fictional — real posts are audience-verified first.

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BUILDER WANTEDIn talksEXAMPLE

A churn-diagnosis dashboard for the operators who read my newsletter

THE BRIEF
The operators who read my newsletter all track churn and none can explain it. Done looks like: connect Stripe, see cohort-level churn reasons ranked, get one suggested fix a week. Out of v1: forecasting and benchmarks. I’ll run the launch to 60K subscribers and a private operator community, and keep it in the weekly issue for a quarter.
§WHEN A DEAL STARTS, THIS BRIEF SEEDS THE SCOPE ROW ON THE DEAL TERMS CARD — WHAT’S BEING BUILT GOES ON THE RECORD BEFORE ANYONE WRITES CODE.
founderssmall business
EB
Elena Brandt
NEWSLETTER — SAAS OPERATORS
EXAMPLE
PLATFORMSEmail newsletter
AUDIENCE*50–100K subscribers
ENGAGEMENT*38–44% open rate · last 90 days
* SELF-REPORTED BANDS. A HUMAN CONFIRMS ACCOUNT CONTROL AND REVIEWS 90 DAYS OF ANALYTICS BEFORE A POST REACHES THE BOARD.
AUDIENCE PROOFMEMBERS ONLY
FOLLOWERS screenshot
FOLLOWERS
REACH · 90 DAYS screenshot
REACH · 90 DAYS
ENGAGEMENT screenshot
ENGAGEMENT
DEAL STRUCTURE
Equity stake
3–6% to the builder
REV SHARE, EQUITY, OR HYBRID — NEVER AN INVOICE, IN EITHER DIRECTION.

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